BAE Systems: A BAEutiful Mind

A BAEutiful Mind was one of a number of films that was originally shown at the recent DSEI (Defence and Security Equipment International) exhibition in London. This is the world’s largest fully integrated defence and security exhibition and is an opportunity for buyers to view the latest systems.

The aim of the film was to challenge the audiences perceptions of BAE Systems. The company is most often associated with ‘kit’ and ‘equipment’ and the client wanted, instead, to showcase its human side as well as its passion for ideas and innovation.