The Arup Fellows are internationally regarded individuals who are considered role models with world-class expertise. They are people to whom staff and clients can turn when addressing challenges that require their unique and considerable experience and insight.
Speakeasy was asked to produce a series of programmes that used the Fellows to illustrate Arup’s commitment to innovation and expertise. These would be used to assist the graduate recruitment process. Each profile consisted of an interview with a Fellow at the location of one of their projects. They discussed the challenges of the project and also expanded on why Arup is so well regarded.
Nine six-minute programmes were created and a ‘highlights’ video that featured all the Fellows, and would serve as a ‘trailer’ for the more in-depth pieces. These programmes were distributed internally and to graduate recruits on DVD and are also available online.