BAT: Who’s In Control?
The illicit tobacco trade is a growing menace. Hundreds of billions of smuggled counterfeit cigarettes are smoked every year globally. As well as being completely unregulated, the trade generates huge revenue for criminals and terrorists, with governments around the world losing billions in taxes.
This film was commissioned by British American Tobacco to show how the illegal trade is unintentionally encouraged by ill-considered regulation. The audience is lawmakers and opinion formers, such as journalists, and general web consumers.