Two videos for St. John Ambulance explaining the services offered by SJA to the community and public sector. The main promotional programme illustrated the huge variety of work undertaken by the entire organization while the youth video specifically targeted organisations that might offer financial support to SJA’s youth programme. 

The promotional video programme was requested as part of the charity’s rebranding process - updating everything from the familiar black and white uniforms to signage and vehicle liveries. The videos were shot using a mixture of existing and original material.  The youth video used the childrens’ own handwriting to create the text captions.